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Pepsi Launches Its First Ad Spotlighting HBCU Band Culture

Following Hampton University’s debut at the Macy’s Thanksgiving Day Parade, thanks to a donation from Pepsi’s Stronger Together initiative, the soft drink company has debuted its first commercial...

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National Battle of the Bands Announces Pepsi as New Title Sponsor

National Battle of the Bands (NBOTB) announced Pepsi as its new title sponsorship in support of the celebrated event. This multi-year partnership enables Pepsi to leverage its presence to support...

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Award-Winning Filmmakers Set to Direct ‘The Color of Cola’ Documentary About...

Today, it was announced that award-winning filmmakers Stanley Nelson and Jacqueline Olive will direct “The Color of Cola,” an inspirational documentary that sheds light on the experience of an...

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PepsiCo Recruits Silent TikTok Star Khaby Lame For Nitro Pepsi Campaign

Khaby Lame, the second most-followed person on TikTok, is the silent champ. Lame shows how simple gestures can transcend language barriers, make connections across cultures, and secure the bag. In a...

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Pepsi Announces Programming Around Mary J. Blige’s Strength of a Woman...

This Friday, Pepsi Stronger Together — the brand’s series of grassroots initiatives bringing tailored programming support to communities across the country — is supporting the city of Atlanta once...

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Beyoncé’s Protégé Chloe Bailey Pops Open a Soda and Busts a Move In New Pepsi...

Just like Beyoncé once did, her protégé Chloe Bailey has landed a Pepsi partnership complete with a sexy commercial. On October 4, an ad dropped with Bailey promoting the return of the mega brand’s...

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Pepsi, NFL Team Up For Dig In Program To Help and Promote Black-Owned...

Fresh off its second annual Dig In Day, Pepsi and the NFL are bringing attention and exposure to Black-owned restaurants across the U.S. through its Dig In program. The program, announced by Pepsi in...

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A Moment in Black History: Earl Graves Sr. and Magic Johnson Close $60M Deal...

1990: BE Publisher Graves and Earvin “Magic” Johnson partner with Pepsi-Cola to establish Pepsi-Cola of Washington, D.C. L.P., creating the nation’s largest minority-controlled Pepsi bottling...

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Pepsi Pledges $200,000 In Donations and Scholarships For Mary J. Blige’s...

Mary J. Blige‘s Strength of a Woman festival will again descend upon Atlanta, and Pepsi is set to return as a brand partner in a major way. During Mother’s Day weekend, Blige and Pepsi will co-present...

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Michael Jackson’s 1984 ‘Pepsi Generation’ Jacket Might Auction For More Than...

Michael Jackson continues to have the Midas touch nearly two decades after his untimely passing. Now, a wealthy collector mayPep be the new owner of the King of Pop’s iconic jacket from his first...

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